Marketing Essentials Course

Course Description

Mar­ket­ing is an essen­tial ele­ment for every busi­ness. It can be that one miss­ing piece of the puz­zle, and when it fits the big pic­ture is revealed. You will be given an intro­duc­tion to mar­ket­ing and its ben­e­fits. If you are not mar­ket­ing your busi­ness you will not grow, and if you do not grow you will not suc­ceed.

Mar­ket­ing Essentials will pro­vide you with the basic knowl­edge, and give you the abil­ity to build and grow your busi­ness. Mar­ket­ing has changed a lot recently and hav­ing a new per­spec­tive will give you the needed infor­ma­tion to assist you in your mar­ket­ing deci­sions. No mat­ter what your prod­uct or ser­vice is, your busi­ness will ben­e­fit with a bet­ter under­stand­ing of marketing.

Learning Outcomes

By the end of this course, you will be able to:
  • Define your market.
  • Know the dif­fer­ent types of mar­ket­ing and ways to use them.
  • Learn effec­tive ways of com­mu­ni­cat­ing with the customer.
  • Know how to set mar­ket­ing goals and strategies.
  • Rec­og­nize com­mon mar­ket­ing mis­takes and know how to avoid them.

Course Features

Request Course Information

I am interested in Marketing Essentials Course

MODULES
Module One: Getting Started
Module Two: What is Marketing?
Module Three: Common Marketing Types (I)
Module Four: Common Marketing Types (II)
Module Five: The Marketing Mix
Module Six: Communicating the Right Way
Module Seven: Customer Communications
Module Eight: Marketing Goals
Module Nine: The Marketing Funnel
Module Ten: Marketing Mistakes (I)
Module Eleven: Marketing Mistakes (II)
Module Twelve: Wrapping Up

Subscribe to any of our Premium Plans and access this course and all our courses

Free - 7 DAYS $0.00
Access over 80 courses Access Videos Access Case Studies - 7 Days Free Access - Access Assessments - No commitment required - START NOW
Premium - 1 DAY $35.00
Unlimited Access to All Courses Unlimited Access to All Videos Unlimited Access to All Case Studies - 1 Day Duration of Access Download Unlimited Certificates Access Assessments Premium email support 24x7 - - START NOW
Premium - 7 DAYS $50.00
Unlimited Access to All Courses Unlimited Access to All Videos Unlimited Access to All Case Studies - 7 Days Duration of Access Download Unlimited Certificates Access Assessments Premium email support 24x7 OR skip trial START NOW
MOST POPULAR Premium - 1 MONTH $100.00
Unlimited Access to All Courses Unlimited Access to All Videos Unlimited Access to All Case Studies - 31 Days Duration of Access Download Unlimited Certificates Access Assessments Premium email support 24x7 OR skip trial START NOW
Premium - 3 MONTHS $180.00
Unlimited Access to All Courses Unlimited Access to All Videos Unlimited Access to All Case Studies - 93 Days Duration of Access Download Unlimited Certificates Access Assessments Premium email support 24x7 OR skip trial START NOW
BEST VALUE Premium - 1 YEAR $400.00
Unlimited Access to All Courses Unlimited Access to All Videos Unlimited Access to All Case Studies Mini-MBA Certificate included 365 Days Duration of Access Download Unlimited Certificates Access Assessments Premium email support 24x7 OR skip trial START NOW
Testimonials
"Wow, I am excited to be a part of CIB. Your courses are wonderful and affordable! CIB is helping people get jobs with these certificates. You are light years better. That's why you are music to my ears".

Hassan O.Information Technology and Health Professional (USA)

"I rate the Chicago Institute of Business Mini-MBA Program 100%. I have learnt lots of things ranging from Project Management to Business Acumen, down to the world of accounting and the Empire of Morals. Thank you for this opportunity".

Olusanya OluwagbemigaZoo Keeper (Nigeria)

"I have a first degree in Geology and Mining and an M Phil in Environmental Management. I have worked as an administrator most of my life and needed certification in the field. Thank you for a wonderful training experience in the CIB Advanced Human Resource Certificate Program. Not only have you given me a certificate but most importantly opened my eyes to things I never knew, at my own pace and convenience. Looking forward to acquiring more certifications. #IAmSpreadingTheWord”

Vivian Ozoekwe Assistant General Manager, Havilah Group (Nigeria)

"Thank you CIB for a wonderful and thought provoking course that has made me look at my own business in a new light. This course has helped me improve my knowledge and more importantly how I can apply this in my day to day work environment".

Mohammed A. AlabbadHuman Development & HR Specialist (USA)