Internet Marketing Fundamentals Course

Internet Marketing Fundamentals Course

Course Description

Mar­ket­ing has changed dra­mat­i­cally over the last decade. Mar­ket­ing is all about com­mu­ni­cat­ing, and the Inter­net has com­pletely changed the way peo­ple com­mu­ni­cate. The Inter­net is a marketer’s dream come true, espe­cially with Social Media, as you have a low cost mar­ket­ing tool that can reach a large audi­ence.

Inter­net Mar­ket­ing Fun­da­men­tals will pro­vide you with a great set of skills to mar­ket your busi­ness online. Con­tent is the king of Inter­net mar­ket­ing, and you will need to know how to uti­lize your great con­tent. If you want your orga­ni­za­tion to grow then you need to under­stand Inter­net Mar­ket­ing Fundamentals.

Learning Outcomes

By the end of this course, you will be able to:
  • Know how to con­duct mar­ket research
  • Develop a work­able inter­net mar­ket­ing campaign
  • Rec­og­nize your tar­get market
  • Under­stand your brand
  • Grasp SEO and web­site characteristics
  • Find and cap­ture leads

Course Features

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MODULES
Module One: Getting Started
Module Two: SWOT Analysis in Marketing
Module Three: Marketing Research
Module Four: Real Time Marketing
Module Five: Brand Management
Module Six: Social Media (I)
Module Seven: Social Media (II)
Module Eight: SEO Basics
Module Nine: Website Characteristics
Module Ten: Capturing Leads
Module Eleven: Campaign Characteristics
Module Twelve: Wrapping Up

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